ROLLING STONES RELEASE A SINGLE ON 'RECORD DAY-SUDDENLY IT'S 1972 AGAIN

stones new songimgp9585I have always maintained a theory that rock and roll is a young man’s game. You have to feel the hunger and the hormones to make it work. Sure it’s a good idea to see the greats at any point where the key components of the band are still alive, but look at it as a trip down memory lane. These guys will have nothing new to offer their fans.

A great example of this philosophy is the Rolling Stones. They have been a nostalgia act ever since they sold their souls to the Devil known as disco with ‘Miss You’.

This was their Buddy Holly plane crash moment for me- and there were no survivors.

But I can always think of the Stones in terms of true greatness. They were the bad boys of rock and roll, and they churned out some of the best reasons that mid to late 60s music is the greatest era in rock history.

By the early 70s, the fire was cooling a little in the belly for the Stones. They were in their late 20s and the edge of youth was no longer in the front window. But they had a few chops left, so ‘Sticky Fingers’ was followed by their last great album; 'Exile on Main Street’. It was an appropriate exit album for the world’s greatest rock and roll band. Sadly, it was not their last album.

Fortunately, the business-savvy Stones have one more arrow left in their quiver: A never released single from the recordings for the legendary ‘Exile on Main Street’ album. They also plan to release it as a seven inch vinyl record. This is a brilliant strategy.

Basically the Rolling Stones have turned back the clock with a vinyl single release. We now have an entire digital music generation that barely understands CDs, let alone the analog sound of a vinyl record on a turntable.

Right now record stores are getting hammered by online digital music sales and theft. The last good reason to visit a store is old school vinyl music. There is no way that the mechanical alignment of a needle in a record groove can ever be reproduced in digital form. For one thing, digital can’t reproduce those drunken moments when you carved up a great album with an unsteady play –my-favorite- song-over-and-over moment.

For another thing, the original analog recording was done in that format for that moment. A digital re-mix may mean a cleaner sound with proper bass or drum levels, but it will not be the original. It will lose that moment in time.

The limited edition issue release of ‘Plundered My Soul’ will coincide with Record Day. Record Day is designed to remind customers about the existence of record stores as digital sales cut into the record stores’ bottom line.

The beauty of ‘Plundered My Soul’ is that it was recorded by young Rolling Stones who were living in the moment of their youth. That is what will give the song the edge that has been lacking in Rolling Stones music since the early 70s - their youth.

It’s like finding a living Brontosaurus in rock world.

COMMENTS

PETER:"I find it has a very Tumbling Dice feel which is maybe why it didn't make the album in '72."

http://www.youtube.com/watch?v=eB5i38QzFIw

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